n 60 percent of the total mobile game reve



y really love, like the ACG cult

ecent report.The report, released by leading

Chinese gaming industry database Gamma Data Corp, highlighted the emerging trend of s

pinoff from hot IP rights related to games. IP righ▓ts-protected products like digital games will play an increasingly significant role in supporting gaming revenues."From the perspective of users, dri▓ven by the

love for great copyrighted cultural products, they will be willin

▓g to experience related derivative works, among which ga▓mes will be suitable carriers," said Wang Xu, chief analyst at Gamma Data Corp. "As China's demographic dividend is disappearing, game developers need to seek new ways of expan

ure. Once they select spec

  • sion. And the IP rights-protected products w

    ill help reduce the cost for developers to attract users.▓"According to the rep

    ort, the pan-entertainment ind▓ustry ha

  • s become a key driver of economic growth in

    China. In 2017, it generated more than 480 billion yuan in economic output, up b

    y ov▓er 15 percent year-on-year.The rep


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